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In the early 1920s, Grandma Eda and Edward Snyder II began frying potato chips in a kettle at their summer home, and they sold the snacks door-to-door, at fairs and farmer’s markets. Meanwhile, their son William V. and his wife Helen were making angel food cakes for local stores.

The family united forces as Snyder’s Bakery, where they made everything from angel food cakes to fresh noodles until the automated snack production process took over.

Modernization was underway in the 1940s with a new plant built on Lafayette and Granger Streets including an automated direct fire ferry fryer. William Snyder, E. Wise and H. Ness joined together to create the Potato Chip Institute to improve communication among competing “chippers”.

Snyder’s grew distribution south to Norfolk, VA, west to Pittsburgh, PA and north to New York as the company began using aluminum foil bags to extend the shelf life of products in these distant markets – it was a first for the industry, and a very practical innovation. A new plant in Berlin, PA was built to handle growing demand.

In 1950, the Berlin plant was sold to William’s sister and her husband, Edith and Clair “Barb” Sterner. Eleven years later, William’s son, William “Billy” L. Snyder, sold the Hanover plant to Hanover Canning, headed by Alan R. Warehime.

By the early 1960s, sales had reached about $400,000.

The Bechtel Pretzel Company, founded in 1947 by Bill and Helen Bechtel, was purchased and incorporated into Snyder’s Bakery. Bill developed the original recipe for the Sourdough Hard Pretzel that is still enjoyed by consumers today.

Michael Warehime, Alan’s youngest son, joined the company. He was named President and Chief Executive Officer in 1972 and Chairman of the Board in 1990. Our growth, new product development, and strong emphasis on quality in all that we do are attributed to Mike and his vision and leadership.

Nineteen years after Snyder’s was purchased, the Warehime family decided to “spin off” the Snyder’s of Hanover^® Snack Operation from Hanover Brands, enabling the companies to focus on their respective industries of snacks and vegetables. Snyder’s sales in 1980 were $15.8 million. After the split, both companies exploded, growing faster than industry averages.

California-style corn tortilla chips were added to Snyder’s snack line.

On Saturday, December 2, 1989, our flagship Hanover pretzel bakery burned to the ground when an overhead heater malfunctioned and fire started in the warehouse area. Fire departments from many surrounding communities fought the dramatic and overwhelming blaze. The “glow” could be seen in the night sky for miles around. It smoldered for several days. Fortunately, no one was injured. Pretzel production continued at the Granger Street facility. Our employees pulled together and completed a massive cleanup and the building was rebuilt and expanded regularly. Today, it is over 400,000 square feet and includes product processing, packaging, and warehousing as well as a large research and development laboratory.

Flavored pretzel pieces burst onto the market with Honey Mustard & Onion flavor, with Buttermilk Ranch and Cheddar Cheese following the year after.

Our Olde Tyme Pretzels, first made in 1909 by H.V. Warehime, took the Automatic Merchandiser’s Product of the Year Award.

Snyder’s revealed a sweet side, introducing milk chocolate and white chocolate pretzel Dips. Also, our facilities expanded including the development of the new Goodyear, Arizona plant and the Snyder’s headquarters completion.

Pumpernickel & Onion Pretzel Sticks were introduced. Only a year later, Health magazine included the sophisticated snack in its “Best of Food” awards.